SEO Benefits
From the Wikipedia:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Why should you care about SEO? Well, nowadays just putting up a web page isn”t good enough. Publishing a website without making sure that people can find it is a waste of time. Nowadays your website has to be visible. People have to be able to find your website, especially if they don”t know that your business exists. People are throwing away their phonebooks and Yellow Pages directories and depending on finding information about relevant businesses on the Internet. Your customers are using search engines to find what they need.
Statistics say that more than 80% of websites are accessed from a search engine page. In fact studies have shown that the "top 3" listings in the organic search results capture 65% of the clicks generated by the search. Non one should underestimate the importance of ranking high in the major search engines for keywords related to your business. If your business doesn”t come up in a search–and more importantly in the top ten listings of a search–in one of the major search engines, then your business might as well not be listed at all, or even have a web page…You are, in fact, invisible on the Internet…
Much of the work done by SEO consultants is highly technical and as close to ”black magic” as you can imagine with much of their knowledge being gleened over years of successfully working with clients to attain results. You should believe me when I tell you this, you don”t have time to learn everything that you need to know in order to implement a successful search engine optimization of your website. Even if you had time to learn it, you wouldn”t have time to perform the tedious work necessary for successful implementation.
So how does the Job Board engine fit into the equation? Well one of the most important things that effects search engine rankings for specific keywords is the number of times other websites link back to you using those keywords. And it is even better if those websites that link back to you are in a field or category that is related to the keywords you are trying to rank for. That’’s exactly what the Job Board engine does for you, dozens of customized websites with hundreds of pages each, all with important keyword-rich hyperlinks back to your site.