How to Attract Readers with Lists
December 9, 2008 by Make More Placements Guy
Lists are a great way to bring traffic to your blog… but why do they work? Well, it is quite simple, people are impatient and they don’t want to waste time. When someone reads the title of your blog article they evaluate it very quickly to make a value assessment. First they look for a clear subject and test to see that it is a subject that would be of interest to them. If all your title includes is words that convey the subject of the article, then an important piece of information necessary for busy professionals to make a good judgment is missing; the length of the article or at least some indication of the length.
If you make your article title into a “list” style title, then it will quite naturally communicate the length or relative length of the article to people who might see the title in a list somewhere. Say for instance, you want to write a quick article about how to attract top flight candidates, if you title it: “An investigation into methods and practices which will yield a nominal increased in highly qualified candidates.” it is highly unlikely that anyone is going to click on the link… it sounds dry and LOOOOOOOOONNNNNNGGGGGG.
However, if you were to title it “5 Quick Ways to Get More Candidates” anyone seeing the title in a list will at the very least think that it must present a group of concise statements that will address attracting candidates. If that is a topic that is of interest to the person seeing the title, then likely you will get a visitor.
So my advice is to the recruiters out there reading this, keep lists at the top of your ‘list’ as a great way to title your blog posts.
Article courtesy of Carl Chapman - Founder CEC Search, LLC dba
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