JBE 24 days of Christmas (presents) - Day 1 - Why recruiters need a REAL website
December 1, 2008 by Make More Placements Guy
Now that most of the technical work and tweaking with the Job Board Engine sales site, the Job Board Engine membership site, and the underpinning software of the job board engine itself is mostly complete I thought that I would spend the next few weeks on a series of articles that would help recruiters understand the value of the web to their core business. I’m going to write an article a day until Christmas Eve, giving recruiters (both third party and corporate) information about how the web can be used to help boost their business - should be 24 articles in all. Hopefully you will find them valuable.
Recruiter’s Present Day 1 - Why you need a website.
Having been a recruiter for the better part of a decade (even though it feels MUCH longer) I’ve met all kinds of recruiters. From kitchen table recruiters, corporate ‘in-house’ recruiters, to franchise recruiters - each of them had different levels of websites. Mostly their websites fall into one of three categories: non-existent, electronic business cards, and completely ineffective. We’ll cover the latter two categories in later posts, but for now let’s talk about the non-existent category and the benefits of fixing that problem.
Benefits of having a website:
- Recruiter websites lend your company weight and air of legitimacy
- Recruiter websites attract candidates
- Recruiter websites attract potential clients
- Recruiter websites attract potential split partners
- Recruiter websites can be a way of building community
- Recruiter websites can help build your authority as a subject matter expert
- Recruiter websites work tirelessly, for pennies per hour
Without a real website, you recruiting efforts are pretty much solely dependent on your personal effort. Candidates and clients are attracted only by your direct contact if you don’t have some form of advertising. And while advertising in most media is VERY expensive, advertising yourself by having a professional website is extremely inexpensive.
There are lots of pluses to having a custom website if you are a recruiter and few minuses. One of the main roadblocks that you may encounter is the lack of technical ability within your organization to develop and maintain a website. There are many companies that can put a website up for you if you are a recruiter. I would recommend (not claiming that there isn’t a tiny bit of self-interest) that you check out our service at the Job Board Engine and compare Job Board Engine with what you would get from your run of the mill web host.